Type 3 Rivalry: Competing for Sales to Shared Customers\n\n This is true only in certain markets. Mobile phone subscribers hardly ever use two services, for example, and most households purchase electricity from a single supplier.

(rajvYl ) Word forms: rivals plural3rd person singular present tense, rivaling present participle, rivaled past tense past participleregional note: in BRIT, use rivalling, rivalled. 1. countable noun.