bwin also lent its name to the Primeira Liga (bwinLIGA), sponsored Italian football club Milan from 2006 to 2010, and has also been a partner to popular football clubs, such as Real Madrid, Juventus and Werder Bremen.

For placed single and multi bets, bwin can offer the option of an "Cash Out": although the outcome of a bet is not determined yet, winnings can already be collected. The amount that can be received is based on the actual odds. Using the "Cash Out", you can: Pay out single and multi bets before they are settled.