The Gambling Disease\n\n After gaining immense popularity, a number of side effects began to manifest among SportPesa customers, the majority of them being youth. This brought the company to the attention of the government, which proposed a tax increase on betting firms.

The industry's licensing board, Betting Control and Licensing Board (BCLB) in October 2024 blocked Milestones Games Ltd from operating the Sportpesa name in the Kenyan market.